Before you go ahead and create your first Facebook card, it’s essential that you understand the keys to success.
Many beginner advertisers dive straight in, and it’s no wonder that they struggle to get click-through conversions on a return on their investments by watching this lecture of digital marketing course and if you are getting any problem in learning this Facebook ads. You can attend my training of digital marketing course in delhi in Techstack office.
You will be able to avoid those common mistakes and understand the seven things that you need to focus on to create Facebook accounts that will grow your business.
This video is essentially a crash digital marketing course in Facebook ads.
So I highly recommend that you grab a pen and paper right now.
Start taking notes because this is going to save you a tremendous amount of time money and frustration.
The first key to success with Facebook ads is targeting and targeting means merely getting your ads
in front of the right audience.
This is not only the first key to success, but it is the most important one where I recommend you put
most of your attention.
The simple reason that targeting is so important is that there is such a massive audience on Facebook.
There are over 1.8 billion active users.
Moreover, for example, if you wanted to get just 180000 customers from that audience over 1.8 billion people
we’re talking about a tiny, tiny, tiny percentage 0.01 percent.
So you need to be laser focused in whom you put your ads in front of because remember that Facebook
is an advertising company and if you hand them money, they are going to spend it.
So the onus is really on you to get your ads in front of the right people.
If you want to get the best results.
The great news is that there is a ton of great ways to target your ads on Facebook and I want to give
you an overview of them right now.
So the first way to Target for ads on Facebook is with core targeting, and this allows you to put your
odds in front of people who may be near you in a radius by demographics.
Male Female what age they are interests.
What Facebook pages they like or their behaviors online.
Moreover, if they’re connected to your Facebook page or not there when this came out initially, this was revolutionary
moreover, gave Facebook a considerable advantage in the online advertising space because they had all this information
from the US when we created our profiles.
That’s why this information was so accurate and such a fantastic thing when it first came out for advertisers.
However, the game has changed now, and there is a new type of targeting that is even more powerful.
It’s called Custom Audiences. I have created live video in Techstack about Facebook ads.
Moreover, if you aren’t using these, you’re advertising like it’s five years ago because of custom audiences really
allow you to target people on Facebook who you already have a relationship with.
Moreover, as you can imagine that’s much easier to get a sale out of instead of just hitting up somebody who’s
the cold which hasn’t heard about your business or maybe targeting someone who’s already been to your Web the site you know a much better chance of getting a sale.
Now in terms of the different types of custom audiences, they are many different ones. However, the general thing that links them together is the global team is retargeting or remarketing.
So retargeting to people who’ve already engaged with say your web site and creating a custom audience of those people you need to have the Facebook pixel to do it are going to show you exactly how to do that step by step.
You can create a custom audience and retarget people who are on your email list who have engaged with your Facebook page who have engaged with your app you need to have the SDK installed to enable that.
That’s mostly the equivalent of the Facebook pixel, and you can also create custom audiences in many different ways.
Even people who have watched a video that you put on Facebook you could retarget those people would say lead and get leads out of them.
So extremely powerful extraordinarily flexible and I’ll be showing you had set up all of these customs audiences.
Later on in the digital marketing course so let’s look at some use cases to try and bring this to life.
So taking the example of an e-commerce site let’s imagine that we wanted to remarket to people who had I visited our online shop.
We can do that and make it even very personalized by using this remarketing called the dynamic product remarketing.
So in the ad here that we can see on the right-hand side are the exact products that I looked at at the Adidas store.
I could see them in my Facebook news feed, and I can go ahead and shop straight away. So thats just one example you can shoot and a ton of different ways, but you can see the power of remarketing using these custom audiences over just targeting people by interests who may be interested in your product, however, haven’t even taken a step to visit your website.
Now the third and final way to Target on Facebook is through lookalike audiences, and these are a marketer’s best friend because they allow you to scale your marketing efforts exceptionally efficiently.
So a lookalike audience helps you to reach people who were like your current customer’s website visitors; alternatively, Facebook fans what they do is you use a source audience.
So one of the custom audiences that you’ve created and then use that to find similar people on Facebook.
So, for example, I had a source Ionians of 10000 people, and I was able to scale that into a targeted audience of two million people who were similar to that audience of 10000 people who had visited my web site.
So the precious way that you can still scale your marketing efforts in a targeted way.
So how would you start from scratch you might say OK that’s great, but I don’t have any people coming to my Web site or using my app yet.
So the process would be you might run an ad starting using Core targeting interests that type of stuff then you get those people to have maybe a look at your app you can create a custom audience of those people and then on the back of that you could create a lookalike audience.
So it is a process that you can build up and take advantage of all of these types of the audience even if you’re starting from scratch right now.
So that wraps up the first key to success which is targeting.
Now we’re looking at the second key to success which is funnels.
So what is a marketing funnel and how does it apply to Facebook ads.
Well here is a screenshot from inside the ads create two where you create Facebook ads moreover, you can see those three columns here awareness consideration and conversion.
Moreover, this is essentially the funnel although it’s on its side.
So people first become aware of your product than they consider taking action like watching a video is going to your Web site.
Moreover, then finally they’ll converge make a sale or sign up or visit your store in person.
So that’s the type of marketing funnel.
Moreover, this is a critical mind frame to think in because Facebook ads and the Facebook platform is different than Google and Google AdWords.
You don’t hear much talk about funnels in Google, and that’s because on the right-hand side here you can see when people go to Google they type in something like Nike shoes.
I can see the ads pop up right there, but that’s because I’ve already decided to buy Nike shoes or I’m you are interested in them because I’m typing them into Google.
So my intention is much clearer, and I’m probably much further down that funnel that we’ve talked about now over on the left-hand side here I don’t go to Facebook, and I don’t browse my news feed because of I have a specific thing in mind.
I’m there to connect with friends, and that’s why you may need to make people more aware about your product first in Facebook and then start to move them down the funnel towards the sale.
So here’s an example of a couple of funnels that you could set up and think about saying, for example, we wanted to get sales for an e-book an online digital marketing course or anything.
Firstly what you could do is starting and get some traffic to a landing page where you give away a free ebook or something like that.
People pop in their email you get their email address, and then you start an email sales funnel to get sales.
That’s one example. Another thing that you could do if you’re an online coach or a local business lawyer or something like that is you could create a lead and once again give away a PTF or an up option for a free 15-minute consultation.
People pop in their email address you do the consultation over the phone, and you make the sale at the end of that.
You could also set up a phone something like people to watch a video showing the new features of an app that you’ve released, and people are having much fun with it.
Moreover, then you could remarket to those people who watch the videos to install the app. So there are a couple of examples, but the critical thing is to think about the funnel and where people are in that funnel.
Are they even aware of your product?
Could they move to can to consider and take action?
Moreover, are they ready for the sale before they’ve even taken that consideration?
Moving on to the third key to success would Facebook ads. It’s for months now.
The critical thing here is that you want to match your ad format to the objective.
There’s a lot of different formats for ads on Facebook you can use videos you can use images you can use what’s known as carousel ads.
Moreover, here are some basic rules that you can follow if you want to get traffic to your website.
You should use an image link God or a carousel.
If you want to get video views or use a video if you want to use collect leads use a lead out in and leave out forms if you want to get conversions and sales.
Well having a link straight there is going to be better than showing people the video because people are going to click and go directly there instead of staying on Facebook and watching the video.
Now if you want to run conversion that’s a member you have to have that Facebook pixel set up.
Moreover, if this isn’t making sense to you at all, don’t worry about it.
Go into much detail. Later on.
Finally, if you want people to engage with a Facebook post, you might be promoting a competition or something like that.
Usually, it is a simple image that is going to be the best.
Now moving onto the fourth key to success would Facebook ads its budgets and this is the crucial question that comes up how much does it cost to advertise on Facebook.
Well, I think there are two ways to look at this.
One is to look at the absolute minimum.
So this is a screenshot from Facebook for business.
It shows the minimum ad spend for the currencies that are listed up the top here.
So for us, the Australian dollar Canadian dollar-euro many countries where the minimum spans are as follows.
If you want to get impressions of people just to become aware of your ad, there is a minimum of $1 per day, but that’s just going to be an image.
People won’t be able to click through if you want people to click to get a like on your Facebook page to watch your video to engage with the post then the minimum budget is going to be $5 per day if you want to get something like more of a low-frequency event like a to opt-in.
Moreover, the budget is at least $40 per day.
So those are some of the minimums. Let’s have a look at it from another perspective.
Moreover, probably the better way that you should be looking at and matching your budget to your goals.
So here are a couple of guidelines for maybe what are the type of expenses that you could be getting.
A big disclaimer. Is there just a guideline.
You’re not on the current guarantee you’re going to get these.
However, I would encourage you to try and work towards these numbers.
So if you want to get Facebook fans, you want a budget maybe 50 cents per fan e-mail subscribers one dollar per subscriber website traffic maybe about 35 cents per website. Visit product sales.
You want to budget maybe $30 per conversion and up and sales for free up budgeted by $2 per install. So results will vary, but there are some very rough guidelines to work towards.
Fifth, the key to success for Facebook ads, is the odd creatures, and this is what people see in their Facebook news feed.
So here are the four parts to a great and creative.
First, it needs to be visual.
Remember that there is going to be much competition for eyeballs in the news feed.
So it needs to catch attention.
Bright colors faces will stand out so we can see here that this example it’s visual that pops really of the background this night.
Nice bright color.
Its relevance because the image is related to what the ad is about which is freelancing.
Here’s to people working at home.
They look like they’re having fun at freelancing.
It should include an enticing offer something that’s going to catch my attention so interested in becoming a full-time freelancer.
We can see freelancing Asie head start working from home learn from five-year full-time experience, so that’s a pretty enticing offer.
I can learn all that stuff.
Moreover, again all of that Copie there is an active call to action and encouraging me to learn more about this.
Let’s have a look at one other example. This is not for Linked-In.
Once again it’s Bryce.
We’ve got a picture of a girl here and a kind face catching attention.
It’s relevant you can see $50 credits that’s a good offer.
Moreover, learn more.
Active call to action to kick click through and get that offer.
Now, D6 key to success with Facebook ads is split testing.
Moreover, this is all about really.
If you want to maximize your budgets, you need to find out what is most effective in your ads in terms of copy imagery targeting, etc..
So you want to when you put out a campaign not only have just one add one image and one audience that you’re putting it into.
You want to test different variables.
So here is just one example there are many different ways that you can do this, but you could have two images you want to test which one gets more clicks.
You can see there’s a product here in the image or person in the image using the product and then you test to see which one performs better.
Now the great news is is these are pretty easy to set up on Facebook and here are just some of the split tests that you can run.
So in terms of the creative, you can test the headline a different image that landing page that you send people to the placement in terms of does instagram work better than the Facebook news feed or Facebook mobile in terms of targeting He can try different countries different genders different interests different consumer audiences.
So the Web site custom Ionians email testimonials etc. and there are other things like R-Type image versus video type etcetera.
So it’s just an overview of it.
However, the key thing to understand is that testing is a big part of Facebook ads.
That’s a real key to success to find out what works for you.
Moreover, finally, this seventh key to success but Facebook ads are tracking and reporting, and the first thing to do and that’s important before you dive into reports is to define success for yourself.
What are your business goals?
Can you get sales through emails if that’s the goal then start to set some KPI?
For those ads.
What can I put forward per E-MAIL subscriber that makes sense?
Moreover, then you assess the results in terms of the metrics.
There’s a lot of different metrics in these reports like CPM to your CPC.
What’s critical of all these things and not to leave loose focus is how much is the cost per desired actions, so the cost to get Facebook like if that’s what you want is to get an email subscriber.
That’s the critical thing to get focused on.
So these reports are not that hard to look at.
The final thing is if you want to track conversions and see how many people from Facebook and say buy a product on your store you need to have the Facebook pixel set up and even you can track this through on the medics as well.
Now I’ll show you how to do that in terms of tracking reporting.
This is the key message you need to test learn and iterate and it kind of links back into our split testing.
You want to use that reporting as a feedback loop to improve the next campaigns.
I would encourage you to set aside some budget to experiment.
Don’t expect to get massive results from the first campaign.
It’s going to be a little bit of a process until you find your rhythm.
So to recap here are the seven keys to success with Facebook ads targeting follows odd formats.
Budgets are created by split testing and tracking and reporting.
Of-course, this is just an overview of the keys to success.
Will I keep putting this all into practice as we go through the digital marketing course.